This week, foot health and fragrance are front runners among new launches. Celebrating 250 years of business, Birkenstock has launched its own foot care label. Glossier’s best-selling fragrance, You, has two new flankers. Elsewhere, stress remains on the minds of many as cortisol-combatting brand Sonela enters the market. Including product drops from 4.5.6 Skin, Evereden, and Weleda, BeautyMatter rounds up the products that recently caught our editorial team's attention.RETAILBeautyMatter 2024 FUTURE50 brand RMS Beauty, founded by Rose-Marie Swift in 2019, is growing its retail reach. According to the brands CEO David Olsen, RMS Beauty sales in Bluemercury have increased by 1,000% in the last three years. Off the back of this success, the brand is launching online at Ulta Beauty, debuting with Lip Oils, priced at $25. Trinny London has expanded its retail footprint to selected John Lewis stores across England. Starting with High Wycombe on September 27th, the brand will open its doors in Cheadle, Liverpool, Oxford, Bluewater, Cardiff, and Southampton before the end of the year, with more locations planned for 2025. Customers will be able to book bespoke in-store appointments with makeup artists and skincare professionals. The news comes just a few weeks after the brand opened its flagship store on Kings Road, Chelsea.German Beauty Tech Brand Geske, which debuted in 2023, has announced an expansion into Walgreens. The launch will involve seven SKUs, including the Sonic Thermo Facial Brush and Sonic Warm & Cool Mask, which will be stocked at 2340 Walgreens doors and online.